About Roger
Experience & Expertise
Roger Barnes is a spirits specialist, brand consultant and qualified business accountant with a unique mix of commercial and creative experience.
He works with brands and operators to strengthen their offer, improve performance and build sustainable growth.
Commercial Approach
Roger’s work spans brand development, training, events and financial support, giving clients a joined-up approach across the front and back of the business.
This allows him to spot opportunities others miss and turn them into practical, revenue-focused action.
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15+ Yrs of Training Delivered
Across spirits, hospitality and brand-led programmes
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£1000s in Revenue Impact
Driven through events, activations and commercial work
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Multiple Global Brands Supported
Including partnerships across leading drinks portfolios
