Roger Barnes
Spirits specialist, brand consultant and qualified business accountant.
About Roger
Experience & Expertise
Roger Barnes is a spirits specialist, brand consultant and qualified business accountant with a unique mix of commercial and creative experience.
He works with brands and operators to strengthen their offer, improve performance and build sustainable growth.
Commercial Approach
Roger’s work spans brand development, training, events and financial support, giving clients a joined-up approach across the front and back of the business.
This allows him to spot opportunities others miss and turn them into practical, revenue-focused action.
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15+ Yrs of Training Delivered
Across spirits, hospitality and brand-led programmes
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£1000s in Revenue Impact
Driven through events, activations and commercial work
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Multiple Global Brands Supported
Including partnerships across leading drinks portfolios
Brand Development & Strategy
Position your brand clearly and make it commercially effective.
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Services
Training & Education
Practical sessions that build knowledge, confidence and team performance.
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Events & Brand Activation
Experiences that engage customers and drive revenue.
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Accounting & Financial Advice
Clear financial oversight that improves margins and supports sustainable growth.
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Industry Testimonials
“Roger is a walking Wikipedia on the history of rum. His passion is immeasurable.”
Joy Spence (Master Blender - Appleton Estate Rum)
“He has also carried out excellent bartender training on the category of rum. His support has been invaluable to us….”
Georgi Radev (Creative Director - Laki Kane)
FAQ
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We start with a short call to understand your business and what you need. From there, we outline clear next steps.
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Pricing depends on the scope of work. After the initial call, you will receive a clear outline based on your requirements.
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This depends on your business, but typically includes any or all of brand development, training, events and financial support. The focus is always on practical work that delivers clear, commercial results.
Get in Touch!
Book a free call so we can understand your business and explore how we might support you.
